Archie Proudfoot is an artist and sign painter whose work utilizes the techniques and the aesthetics of traditional signage to explore our relationship with language.
Having graduating from studying a degree in English Literature Archie went in search of work that would satisfy a dormant sense of craftsmanship. After discovering the artistry of sign painting he found a skill that could be honed over a lifetime of work. He now splits his time between creating bespoke signage for businesses across London and creating his own personal pieces.
The opulent technique of reverse-glass gilding has come to dominate. Archie often chooses to isolate and reify a single word or phrase in the grandeur of gold, examining our emotional response to it, as well as the geometry and physical interplay of the letterforms themselves.